Module 3: Marketing For Creative Entrepreneurs

What Will You Learn?

• Define a clear brand identity beyond logos and visuals by focusing on client experience and reputation
• Identify a profitable niche using the intersection of skill, passion, and client demand
• Write a strong positioning statement and translate it into a compelling Unique Value Proposition (UVP)
• Build a professional portfolio that attracts ideal clients rather than displaying all past work
• Understand the Creative Marketing Funnel and create content for awareness, evaluation, and conversion stages
• Develop a digital marketing strategy using content, SEO, and platform selection
• Create a structured content calendar and email marketing approach to maintain consistent visibility
• Design a 90-day marketing plan to generate leads, improve visibility, and strengthen client relationships